Your neighbors' first coffee, on us.
A pass for Colonia Americana businesses to invite their people to meet us. You hand it out, we cover the first drink, and at the end of the month we both know how many people walked through the door.
Three steps, no paperwork.
- 01
You reach out
A fifteen-minute chat to meet and see what makes sense for your business. No contract, no fee.
- 02
We hand you your passes
With your business name and code inside. Share them however you like: printed at your counter, over WhatsApp, or on your social media.
- 03
We scan at the bar
Your people show the QR and their first drink is on us. No tickets or receipts to check.
One rule, so nobody has to interpret it.
The code carries your business inside it, so your people don't have to explain where they came from and our barista doesn't have to guess. Scan and done. It's one use per person: whoever already used it is our customer now, and from then on it's on them.
Alere Café
Partner PassFirst drink on us
One for your customers, one for your team.
Guest Pass
First drink on us
One use per person. It's so they get to know the place: whoever came and liked it comes back on their own.
No fine print: show it, serve it, done.
Team Pass
$20 credit a day
Up to $440 MXN a month per person (~$24.50 USD), used every business day.
Permanent, in each person's name, once a day Monday through Friday. The credit applies to whatever they order: the Coffee of the Day comes out free, and above that they only pay the difference.
| If they order | Price | They pay |
|---|---|---|
| Coffee of the Day · 10 oz | $20 MXN | $0 |
| Flat White | $55 MXN | $35 (~$2 USD) |
| Latte · 10 oz | $65 MXN | $45 (~$2.50 USD) |
| Chai Latte · 10 oz | $70 MXN | $50 (~$3 USD) |
If their usual drink is saved in our system, the barista sees it the moment they scan. Nobody has to explain anything or do math at the bar.
And a private room, at member rate.
A few blocks from your office there's a closed room with a 55" display, a whiteboard and acoustic privacy. For the meetings that don't fit in your space, for hosting a client, or for when the team needs a change of scene.
| Without membership | With Partner Pass | |
|---|---|---|
| First hour of the month | $180 MXN (~$10 USD) | Free |
| Following hours | $180 MXN (~$10 USD) | $150 (~$8.50 USD) |
| Minimum spend | $360 MXN (~$20 USD) | None |
A two-hour meeting goes from $360 to $150 MXN — about $20 to $8.50 USD.
- 55" display with HDMI
- Whiteboard
- High-speed WiFi
- Air conditioning
- Acoustic privacy
- Specialty coffee
- Sessions up to 4 hours
Or at the counter, using your business code. The complimentary hour is one per month per business.
What your business takes home.
Something to give that costs you nothing
A gesture for your customers or your team that comes out of our bar, not your register.
Numbers, not hunches
Every scanned pass is tied to your code. At the end of the month we tell you exactly how many people came because of you.
Our space for your workshops
If you teach classes or workshops, we lend you the space rent-free in exchange for a minimum spend per attendee. We provide the room, the coffee and the promotion.
We recommend you back
Your information on the dashboard at our entrance and in the recommendations we give whoever asks about the neighborhood.
Neighbors, mostly.
We care about people already walking around Colonia Americana. If your business is here and has a community of its own, you fit.
- Yoga, pilates and boutique gyms
- Language schools and academies
- Hostels, Airbnbs and boutique hotels
- Bookshops and stationery stores
- Ceramics, floristry and art studios
- Design and local fashion shops
- Photography studios
- Bike shops and workshops
- Startups and small teams
Shall we start?
Write to us and we'll set up your pass this week. Or drop by for a coffee and we'll talk it through at the bar.
Av. de la Paz 1978-B, Col. Americana, Guadalajara