Discover the story behind every visual element that defines our identity.
Every color tells a story
Every color, every shape, every detail of Alere tells a story. The olive green represents nature and growth. The cream evokes warmth and calm. The terracotta connects us with the earth and the artisanal. These aren't randomly chosen colors: they're the visual translation of our essence.
Symbols with purpose
Our logo, our textures, our typography: everything was designed to convey a feeling of wellbeing and authenticity. We wanted any element of Alere to make you feel the same as being here: calm, inspiration and belonging.
An identity you live
The visual language of Alere doesn't just live in logos and colors. It manifests in how we serve coffee, how we organize the space, the music that plays and every interaction with our team. It's a coherent experience from start to finish.
Come experience Alere
View Memberships